The signs that your website is in need of an overhaul.
Nowadays, owning a website is an essential marketing strategy for any business. On the other hand, it is essential to ensure that it remains up to date, because otherwise it can have a negative effect on your business. How do you know if you need a new website? Here are 8 signs that your business needs a website overhaul.
1- Your website is slow to load
If your website takes several seconds to load, it’s definitely time to redesign it. Studies show that visitors leave a website if it takes more than 5 seconds to load. Having a fast website not only improves the user experience, but also improves your ranking in Google search results. To check your site’s loading speed, go to https://gtmetrix.com .
2- Your website traffic and conversions have decreased
The main purpose of a website is to bring you new potential customers and to showcase your business against the competition. If your site isn’t getting you conversions, it’s just costing you fees that would be easily avoidable. Decreasing traffic to your website can be the result of several things like an unattractive visual, unintuitive navigation, or poor SEO. A website redesign can then improve the things that cause problems, for example the user experience, and thus increase conversions and traffic to your site.
3- Your website is not responsive
Our cell phones are an integral part of our lives and more and more people are researching them online. This is why your site MUST be designed to adapt to all screen sizes, including tablets and mobiles. In addition to making your site more accessible to potential customers, the fact that it is responsive helps SEO, since Google now takes this factor into account in the ranking of its website index. If your site is not “responsive”, it is clearly time to opt for a website redesign. If you want to learn more about responsive websites, check out our latest blog post on it: Create a mobile-friendly site for your business .
4- Your competition is making changes to their website
It is important to always keep an eye on the websites of your competitors. People are constantly benchmarking companies against each other, so if one or more of your competition is embarking on a website redesign, you need to stay the course. Thanks to a new visual, you will stay in line with current market design trends, while standing out from your competitors. The trust of your potential customers will be earned much more easily this way.
5- The content of your website is no longer up to date
On a website, the content is often forgotten, but yet it is one of the most important elements that could help your potential customers in their decision-making process. The content – including texts, images and videos – has a positive impact on SEO as well as conversions made from your site, when it is regularly updated. If your website is difficult to maintain and you can no longer contact your “webmaster”, it might be time to think about a website redesign to make your life easier and facilitate the decision-making process of your potential customers.
6- Your brand image has changed, but not your website
Have you recently changed your branding, but not your website? It would then be time to redesign your website, to be consistent in the representation of your brand with your marketing tools. Your business will appear more credible and serious in the eyes of your potential customers.
7- The visual of your website is not up to date
It is often by visiting your website that the user gets a first impression of your business. Before they’ve even started reading your site’s content, if the potential customer finds the visual to look old-fashioned, they’ll go find what they want on the site of one of your competitors, which will inspire them more confidence. . A website redesign would probably help you solve this problem if you are doing business with a web agency that can clearly identify your needs.
8- The age of your website
The average lifespan of a website is between 2 and 3 years. Technologies evolve very quickly today, and it is important to stay up to date so as not to lose sight of the competition. If your website is over 3 years old and you haven’t updated its visual or content, it might be time to think about redesigning it.
Finally, all the reasons are good to carry out a website redesign. Whether it is to stay in the competition, improve SEO, update the design, or use new and better technologies, Wibyo is here to help you in this process.
Contact us to learn more about our website redesign service.