Why do SEO strategies take a long time to appear?
One of the most frequently asked questions about SEO is why the results of SEO strategies take a long time to appear. The main reason is that Google wants to provide the best possible experience for its users. Every time someone does a search on Google, their algorithm will analyze and compare all of the available sites to come up with the pages that seem to match the original search intent the most.
To do this, Google uses over 200 different factors to position a website. In addition, every year it updates its algorithm hundreds of times. 2018 was even a banner year with a total of 3,234 updates made.
It depends on the initial situation
One of the important parameters to consider is the notoriety of your business on the web. The more the name of your company is searched by Internet users, the more Google will consider that your popularity deserves to rank well in its search results.
Did you already have a website? Take the example of a company that has been around for over 20 years and has a website. Although she has never previously carried out a web SEO strategy, her years of experience have given her some popularity on search engines. Indeed, many potential customers search his name on Google to find out more. In this situation, investing in a strategy to get your site listed on Google (a complete overhaul for example), will surely bring faster results than in the case where the company has never had a website allowing it to accumulate Notoriety.
What type of environment do you work in? Regardless of the type of strategy implemented, market research is always necessary to analyze the competition. Ask yourself if your main competitors are already doing SEO strategies, since when they have a website, what is their current position on Google, how the site is designed, etc.
The answers will allow you to assess and understand the impact that the strategies put in place could have.
Generally, an SEO strategy will tend to react more quickly in a niche sector with little competition than in an industry where there are many competitors.
Are the thought strategies consistent with the market analysis? As mentioned earlier, performing an audit of your website and benchmarking against your competitors is a good practice to identify opportunities for improvement. However, the strategies ultimately implemented do not always reflect the initial findings.
A bad example would be to proceed with a redesign of the site and for the new structure to be composed of fifteen pages when the opportunities identified would make it possible to create in reality thirty.
Another bad example would be to carry out a big content strategy on a site that still has big technical shortcomings (very slow loading, no architectural logic, non-responsive design, etc.).
The importance of seeing the evolution of results
Regardless of the strategy chosen, it is important to be able to concretely and regularly assess the benefits.
The primary objective of a web referencing strategy is to be able to improve the visibility of your business on the web. Concretely, this could for example result in monthly reports showing the evolution of the positioning of the site according to specific keywords.
Strengthen your SEO strategies with related strategies
It is possible to come and stimulate the notoriety of the site with strategies complementary to natural referencing. For example, the Google Ads platform makes it possible to carry out paid campaigns. Depending on your actual needs, it will be very relevant for your business to publish standard text ads or visual ads on the Display Network. Social networks are also a great opportunity to share blog posts, news, etc., and redirect the community to the website.
The visibility provided by these related strategies will make your business known to different audiences. These numerous visitors will then be considered by Google as the guarantors of the quality of the site, which by snowball effect, will help the latter to position itself well in the organic search results.
In conclusion, it’s worth the wait for SEO results
Above all, investing in a SEO strategy requires patience. However, while results may take a long time to arrive, they will allow you to gain solid positions on the search engines.
It is sort of the flip side of the coin. Google did take a long time to assess the potential added value of your site to users, but it ended up slowly pushing you up in its search results. Subsequently, he observed that many of your visitors reacted positively to the content, whether by taking the time to consult it or by browsing through the pages of the site. In this situation, those first positive results will eventually gain leverage and help you reach new, more competitive keyword opportunities. Ultimately, patience is the key to a successful SEO strategy!